{"id":345,"date":"2024-08-07T12:29:10","date_gmt":"2024-08-07T10:29:10","guid":{"rendered":"https:\/\/web.dev.airco2.eu\/blog\/?p=345"},"modified":"2025-09-03T13:56:53","modified_gmt":"2025-09-03T11:56:53","slug":"amkt-y-airco2","status":"publish","type":"post","link":"https:\/\/www.airco2.earth\/blog\/2024\/08\/07\/amkt-y-airco2\/","title":{"rendered":"AirCO2: Clave para la Sostenibilidad en AMKT"},"content":{"rendered":"\n

Colaboraci\u00f3n entre AMKT y Airco2<\/strong><\/h3>\n\n\n\n

En junio, durante los XV Premios Nacionales de Marketing, Airco2 <\/a> ,la clave para e la sostenibilidad en Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT)<\/a> Esta colaboraci\u00f3n llev\u00f3 a la creaci\u00f3n del Bosque AMKT, un proyecto que permite a las empresas compensar su huella de carbono de manera conjunta.<\/p>\n\n\n\n

Montse de Luis, directora de Marketing y Comunicaci\u00f3n de AMKT<\/a>, explic\u00f3 que conocieron a Airco2 a trav\u00e9s de un empleado de la empresa y que su propuesta reson\u00f3 con la visi\u00f3n de la AMKT sobre un marketing \u00e9tico y sostenible. Esta asociaci\u00f3n, sin fines de lucro, promueve pr\u00e1cticas sostenibles en sus eventos, como la reducci\u00f3n de desperdicios y el uso de materiales sostenibles.<\/p>\n\n\n\n

Adem\u00e1s, la AMKT obtuvo dos certificaciones de airCO2:<\/a> el Sello Verified Emissions Events y el Sello Neutral Carbon<\/strong>, que acreditan la medici\u00f3n y neutralizaci\u00f3n de la huella de carbono de su gala. Esta colaboraci\u00f3n no solo result\u00f3 en el Bosque AMKT, sino que tambi\u00e9n abri\u00f3 la puerta a futuras iniciativas conjuntas en sostenibilidad.<\/p>\n\n\n\n

Y, en cuanto a la sostenibilidad, \u00bfC\u00f3mo de importante dir\u00edas que es para vosotros serlo?<\/strong><\/h4>\n\n\n\n

Personalmente, intento contribuir a un mundo m\u00e1s sostenible con peque\u00f1as cosas del d\u00eda a d\u00eda que, seg\u00fan mi punto de vista, la gran mayor\u00eda de las personas tenemos interiorizadas ya, gracias a la labor de concienciaci\u00f3n que se lleva realizando desde hace muchos a\u00f1os. Para nuestra organizaci\u00f3n, como he comentado, tambi\u00e9n es muy importante, no solo en nuestro d\u00eda a d\u00eda dentro de la oficina, sino en todas las actividades que implementamos y en el contenido que difundimos.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 le recomendar\u00edas a las empresas y organizaciones que neutralizan su huella de carbono en proyectos locales y arbolados?<\/strong><\/h4>\n\n\n\n

La elecci\u00f3n de airCO2 <\/a>como socio calve para la sostenibilidad de AMKT , se bas\u00f3 en la posibilidad de neutralizar la huella de carbono a trav\u00e9s de proyectos locales en Espa\u00f1a<\/a>.\u00a0Esta decisi\u00f3n permite:<\/p>\n\n\n\n

    \n
  1. Contribuir directamente a la sostenibilidad nacional<\/strong><\/li>\n\n\n\n
  2. Realizar un seguimiento m\u00e1s cercano de los proyectos<\/strong><\/li>\n\n\n\n
  3. Retribuir a la sociedad local<\/strong><\/li>\n<\/ol>\n\n\n\n

    La organizaci\u00f3n busca unir el marketing con la sostenibilidad, conectando empresas grandes y peque\u00f1as en este esfuerzo<\/a>. Al neutralizar su huella de carbono, se unen a iniciativas existentes y animan a sus socios a participar en proyectos locales, creando as\u00ed un efecto multiplicador en la promoci\u00f3n de la sostenibilidad empresarial<\/a>.<\/p>\n\n\n\n

    Y, para acabar, \u00bfpor qu\u00e9 os decidisteis por la creaci\u00f3n del Bosque AMKT?<\/strong><\/h4>\n\n\n\n

    El bosque de pino silvestre en Columbrianos, Le\u00f3n, sirve como un modelo para promover la sostenibilidad en empresas y organizaciones. La asociaci\u00f3n utiliza este bosque para demostrar su compromiso con un mundo m\u00e1s \u00e9tico y sostenible, educar a otros sobre pr\u00e1cticas responsables, e inspirar a m\u00e1s organizaciones a seguir su ejemplo. Adem\u00e1s, les permite reflexionar sobre sus estrategias de marketing y su impacto en la sociedad.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Colaboraci\u00f3n entre AMKT y Airco2 En junio, durante los XV Premios Nacionales de Marketing, Airco2 ,la clave para e la sostenibilidad en Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) Esta colaboraci\u00f3n llev\u00f3 a la creaci\u00f3n del Bosque AMKT, un proyecto que permite a las empresas compensar su huella de carbono de manera conjunta. Montse de Luis, […]<\/p>\n","protected":false},"author":1,"featured_media":394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"AMKT y AirCO2 se al\u00edan para liderar un futuro m\u00e1s verde","_yoast_wpseo_metadesc":"AMKT y AirCO2 se al\u00edan para liderar un futuro m\u00e1s verde con soluciones , transformadoras y sostenibles. Marcando un camino sostenible","footnotes":""},"categories":[13],"tags":[12],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-evento"],"yoast_head":"\nAMKT y AirCO2 se al\u00edan para liderar un futuro m\u00e1s verde<\/title>\n<meta name=\"description\" content=\"AMKT y AirCO2 se al\u00edan para liderar un futuro m\u00e1s verde con soluciones , transformadoras y sostenibles. 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